Built by Guy builds the systems that stop small businesses leaking money — websites that actually convert, bespoke tools that kill manual admin, and an AI phone agent that answers every call you'd otherwise lose.
Not a ladder — nobody has to start with the website. Pick whichever actually solves your problem, or talk to me first and I'll tell you which one it is.
A site that actually gets you found and gets people to enquire — not a digital business card nobody reads. Mobile-first, fast, built around getting a visitor to contact you.
Quote calculators, ops dashboards, proposal tools, booking flows — built to kill one specific repetitive task that's eating your time. Same pattern proven for four different businesses so far — see Proof below.
A custom-trained voice phone agent, wired directly into your existing number and calendar. It answers every call, qualifies the caller, and books the job — 24/7. I build it, host it and maintain it myself: not a platform subscription with your name stapled on, not handed off to a team once it's live. Currently live and running for a real UK organisation — see Proof below.
Four real problems, four real builds, all live right now. This is what the capability actually looks like — not a screenshot portfolio.
The problemCalls came in faster than the team could answer, especially during events and campaigns. For an organisation like this, a missed call isn't a missed sale — it's a missed case, sometimes a family that needed help and didn't try again.
What I builtA custom AI phone agent trained on their intake process. It answers every call, asks the right qualifying questions, and books what needs booking — wired straight into their existing number, no new hardware or number to give out.
Where it's atLive and handling real enquiry calls day-to-day. I'm still gathering hard numbers (calls handled, response-time improvement) before I publish a result figure — I'd rather wait for a real one than round up. Client name anonymised pending sign-off.
The problemEvery job needed a manual phone quote before a customer would commit — hours a week lost to back-and-forth, much of which never converted anyway.
What I builtA full site plus a bespoke quote calculator: the customer answers a few questions about the job and gets an instant, branded PDF quote — no waiting on a callback.
Where it's atLive at ryanbyngroofing.co.uk. Same shell adapts to any business that quotes per job — plastering, landscaping, driveways, anything priced by size or scope.
The problemA premium street-food operation had no clean way to track stock purchases and running costs across events — everything tracked ad hoc, no real read on what any event actually cost.
What I builtA dedicated ops tool, separate from their public site, for logging stock and expenses in one place — replacing guesswork with an actual record.
Where it's atLive and in use. Same pattern — a lightweight tool replacing a spreadsheet or a subscription nobody wants to pay for — fits any small operation juggling stock, costs or bookings.
Try the live demo →The problemRoss needed to look like an established business from day one — no logo, no van signage, nothing yet that said "this is a real company."
What I builtLogo, van livery and website, delivered together as one foundation package rather than three separate jobs at three separate times.
Where it's atLive. The fit here: any tradesperson starting out who needs a whole identity built at once, not assembled piecemeal over months.
I work with a small number of businesses at a time — on purpose. Every build is mine, personally: I don't hand your project to a junior, an agency, or an outsourced team. I'm always on hand to make improvements, updates and changes — because what I've learned is one system doesn't fit all. To actually work for your business, it has to be personalised, customised and maintained with your business and brand at its centre.
That's true of everything on this page, including the AI Receptionist — a system I build, host and maintain myself, not a subscription to a platform with your name stapled on.
That's what the first conversation is for. Tell me what's going wrong — leads slipping through, calls going unanswered, admin eating your week — and I'll tell you honestly whether that's a website problem, a tools problem, or something else. No pitch, no price list shoved at you before I understand what's actually broken.
Start the conversationI'm Guy — I build websites, bespoke tools and AI phone systems for small and medium UK businesses. Not a website shop: a roofer needed instant quotes, a street-food operator needed stock tracking, an advice line needed every call answered. Same underlying skillset, pointed at whatever's actually costing the business money.
A lot of what I do starts as a conversation about a problem, not a request for a specific product. If you're not sure whether what you need is a website, a tool, or something else entirely, that's exactly the conversation worth having first — creative and technical consultation is part of what I offer, not just the builds.
Based in Chiang Mai, Thailand — working entirely with UK businesses, remotely.
No agency layers, no account managers, no six-week onboarding.
Tell me what's costing you customers — a site that isn't converting, calls nobody's answering, or admin eating your week — and let's figure out what actually fixes it.
Goes straight to my inbox — no booking calendar, no account needed. Prefer email? info@builtbyguy.co.uk — or WhatsApp: +44 7714 529578